Nancy Sposato Projects began in 2014 when Nancy Sposato relocated to Nambucca Heads on the Mid North Coast of NSW.
Sposato’s first major project was a collaboration with the Early Connections Alliance, an organisation that supports children and families with disability and developmental delay. They had a pressing need to foster greater community understanding for the children and families that they supported. Over a coffee with Nancy the members of the alliance shared a potent story that they knew had the power to foster empathy in the broader community if shared effectively. They also knew they were time poor and needed someone with artistic know-how and the right networks.
Sposato was engaged to manage and creatively direct the project. She gathered a team of local and international artists and media specialists. She carried out in-depth research and consultation with members of the community and academics to ensure the messages were aligned with current thinking and perfectly pitched to engage audiences that had personal connection to disability and those that needed to acknowledge their role in the issue.
In 2015 Accept Difference was launched, a social change campaign which documented and shared real stories about inclusion across multiple advertorial platforms on the Mid North Coast. The visual content and overall campaign delivered overwhelming results.
Within two weeks of launch the TVC accrued over 20 million views via social media.
Social Media communities for the alliance sky rocketed.
Child enrolments for support increased across all alliance services.
The campaign received numerous accolades and was selected for screening at The Extraordinary Film Festival in Belgium.
The Benefits of Creativity
By collaborating with us you gain tangible visual content for your projects plus MORE...
The creation of all new inventions calls for a rigorous process of research, trial and error, construction, feedback and reflection. This labour creates broad and rich foundations for a new project, a solid starting point.
Distillation is part of the creative process. The artist collects what works, what was engaging, what just felt right and then pieces these elements together revealing crystal clear intentions.
An effective project requires a refined vision. This includes clear goals, strategic thinking, concept options and an identified target audience.
In depth discussions with you.
Research including interviews with key stakeholders and a target audience enquiry.
Concept Development: Artists respond to research gathered and develop concept options.
We deliver the creative brief for you to review.
We deliver production recommendations in response to your feedback.
With a clear brief, production can commence.
Pre-production tailored to the art-form employed.
Artist production commences.
You review the product.
Nancy Sposato believes artistic expression can rouse and motivate audiences to action.
Her unique take on creative communication and engaging audiences comes from her career as a professional performer and physical theatre director. Sposato toured nationally and internationally with well-known Australian performing arts companies and continues to exhibit work at main stage art venues and festivals.
Through making performance she developed knowledge of numerous mediums and developed her understanding of how to select and utilise art forms that would best serve an idea. Her craft as a performance maker had always been a process of weaving multiple art forms together. Plus, the performance world gave Sposato an appetite for developing connection with audiences. Performance making offered the perfect environment to experiment and test material on audiences and receive immediate feedback.
Whilst majoring in theatre at the VCA, University of Melbourne, Sposato also honed her practical and theoretical understanding of fine arts, photography and film and consolidated these skills promoting her arts practice.
After her relocation to the Mid North Coast, NSW in 2014 Sposato began to utilise her artistic expertise and creative networks to support projects outside the arts sector.
All Nancy Sposato Project concepts delivered to date have been creatively directed and managed by Nancy Sposato with production implemented in collaboration with a collective of independent artists.
Sposato maintains her arts practice and learnings from those creative experiences feed naturally into our various projects.
View Nancy's ongoing creative practice via these links:
CULTURA blog, a space that offers a deeper look into life. Here artistic practice is the instrument used to prise open the lived experience. This platform has a particular interest in artwork that gives considerable focus to the physical body.
Illustration, Graphic Design and Animation
Amy Alexander (born 1980) is an Australian artist based in Berlin. She has been working as an illustrator and animator for the past 15 years.
Amy completed her Masters in Animation in 2011 culminating in the short film ‘The Wendy-Lady’ which toured internationally.
Her work is mainly about love.
John Lloyd Fillingham
Photography, Videography, Video Editing & CGI
John Lloyd Fillingham has produced a wide variety of films for clients as diverse as the Walt Disney Company, the Production Resource Group (PRG), The Melbourne Theatre Company, ABC television, the Victorian Institute of Forensic Medicine, the Coroners Court of Victoria, the Shrine of Remembrance, the Victorian Local Governance Association amongst many others.
His work has included TVC’s for commercial Theatre Productions such as Fiddler on the Roof, Death and the Maiden, King Kong, Spiegletent and Chorus Line.
Alongside this John has created animations for various projects including the Chinese Tour of “Magical Mozart”, Magic Manor, Melbourne Waters’ visitors centre and an Augmented Reality installation for Matilda the Musical.
More Info About artists coming soon
Claudia Sangiorgi Dalimore – Photography.
Cat Sewell – Art Direction
What people say about us
I understand your campaign has gone world-wide with the video being viewed 8.5 million times as of the12th August 2016, and that is already changing how individuals are included in their communities.
The Hon John Ajaka MLC Former Minister of Ageing, Disability Services and Multiculturalism NSW Government